Customers always have priority
客户至上

Serving first before earning
服务优先

Cultivating an atmosphere of trust
营造“信任”的氛围

Evolution, not revolution
渐进发展，而不是剧烈的变革

Attach little importance to hierarchies and status symbols
淡泊**和权势

Learning from mistakes
从错误中学习

Do same things the same way and right from the beginning
自始以相同的方法做同样的事

Solving problems at their source
从根本解决问题

Team spirit
团队精神

Never give up attitude
永不言败

Reliable and loyal
忠诚可靠

Financially independent
经济自主独立

Family owned andcontrolled
家族企业，家族控制管理